Compliance Support Solutions
There is no one size fits all solution, but a well planned patient programme will identify the main barriers to compliance, and provide a range of solutions, usually through a mix of pre-planned telephone and letter contacts, tailored to the specific support needs:
- Reminders and access to information to overcome forgetfulness, confusion and misunderstandings
- Education to ensure that the patient understands the significance of their illness, even if it is asymptomatic most of the time
- Managing expectations to help patients prepare for and get through the side effects
- Practical advice to minimise the potential for interactions and side effects
- Giving time to listen to patient concerns and to talk them through the barriers to compliance and persistence
Pharmaceutical companies that respond to this challenge by developing and implementing high quality, effective programmes to support compliance and persistence will be viewed positively by all the players; the regulators, the healthcare professionals and the patients themselves. The return for Pharma, in terms of enhanced prescription volumes as well as brand differentiation and company image, should repay the investment many times over.
