Customer Service

Success in Medical Information and Patient Programmes depends on good customer service. The people who contact Medical Information with enquiries are often the key customers of a pharmaceutical company. Getting the customer interaction right, in terms of the quality of the service provided and the response given, is paramount. Patient Programmes often hinge around establishing a good rapport between the patient and the Information Adviser, and this again depends on high levels of customer service.

It is not simply about delivering the information, but also about the way in which it is delivered. Communication needs to be empathetic and appropriately detailed for the customer's needs. Techniques to promote and check understanding are essential. All the personnel at Professional Information are selected on the basis of their strong scientific qualifications and communication skills which are the fundamental competencies required for delivering good customer service in Medical Information and Patient Programmes.