WRITING SERVICES FOR MEDICAL INFORMATION

Professional Information has all the expertise required for writing quality texts - within the corporate style of its clients - that are designed specifically to match the needs and expectations of the users in respect of their own knowledge and experience.

Medical Information writing is an art in itself. The challenge is to present all the key facts in an accurate and comprehensible form, ensuring that the response is tailored to the Enquirer's needs.

A General Practitioner, for example, would usually require a résumé of the facts whereas a hospital or research doctor would expect a comprehensive, detailed response.

Writing to patients presents a different set of challenges, especially when the information requested is either not available to disseminate to the public or does not represent what the patient wants to hear. The objective in this case is to respond efficiently and with respect.

The portfolio of writing services includes:

• Standard Responses and Texts
• Technical Booklets / Brochures
• Patient-oriented Literature
• Representatives' Training and Briefing Materials
• Product Summaries and Reviews
• Abstracting

It is extremely time-consuming to write new standard responses to the required quality. This challenge can place considerable pressure on an organisation, particularly around the time of a new product launch when a range of standard responses is required quickly and time is limited. Furthermore, it is important to recognise the audience when writing standard responses and texts. An additional challenge comes from the essential need to ensure that each standard response is kept fully up-to-date, reflecting new information accurately as it comes available. Professional Information is able to prepare - and maintain up-to-date - a portfolio of standard responses, providing the commercial edge whilst ensuring the accuracy of the content.

Pocket-sized booklets as well as user-friendly electronic media on the subject of medical conditions and drug treatments are widely accepted by Health Professionals as useful tools to supplement their existing knowledge or as a rapid reference aid. Professional Information has the breadth of experience necessary to generate the text for these documents, tailoring it to meet the needs of diverse customers including nurses, General Practitioners and trainee doctors.

Preparing literature designed specifically with patients in mind presents a considerable challenge. The skill lies in putting complex technical terminology into lay terms whilst maintaining accuracy and completeness and remaining within the guidelines relating to the provision of "information to the public". Professional Information has extensive experience of developing and testing a full range of patient-oriented texts including Patient Information Leaflets, Fact Sheets and Therapy Booklets.

Product-related materials for training and briefing Representatives need to be succinct, informative and easy to absorb, digest and utilise. Within Professional Information, there is considerable experience of supporting Sales Representatives with texts that aim to be both useful and exciting.

Detailed reviews of a Company's products and those of its competitors are often required for both internal and external use. For example, Formulary Review requires a product to be presented in the best possible light whilst maintaining the integrity of the information provided. Similarly, internal customers of Medical Information may seek product or competitor reviews to aid their strategic planning and decision-making processes.

Abstracts of clinical papers can be prepared by Professional Information for the clients' internal databases or to be distributed to external customers as part of an awareness service.

For further information on writing services, please contact Professional Information.